Walking billboards promote pedestrian safety
If you happen to visit a high-traffic area in one of the state’s larger cities, you might come across some folks wearing sandwich boards, such as one sees during tax season or mattress sales. The Texas Department of Transportation has adopted this marketing device to promote its “Be Safe. Drive Smart” pedestrian safety campaign this month.
Pedestrians account for one in five traffic fatalities in the state. Last year, 5,366 traffic crashes involving pedestrians occurred, with 841 people killed. TxDOT is using the highly visible sandwich boards to remind both drivers and pedestrians to follow the rules of the road and watch out for each other. The boards are being worn by members of TxDOT’s street teams.
