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New boutique brings style, customer service to downtown Hooks

New boutique brings style, customer service to downtown Hooks

What started out as a small dress rental business has grown into a customer and fashion centered women and girls’ boutique. Laura Edwards, of De Kalb, Texas, opened Knuckleheads N Prissy Tails in 2011 in an attempt to satisfy an itch to get back into the pageant world.

Having her daughter do pageants her whole life, but stopping once she decided to go to college, Laura missed the glitzy world. She decided to start helping her niece participate in pageants, but had a hard time finding affordable yet beautiful pageant dresses. The idea was then brought to fruition in 2011 when she decided to help her hometown beauty queens find pageant, prom and homecoming dresses. 

Realizing that the dresses are mainly a seasonal business, Laura decided to broaden her horizon so that she could stay at home with a grandbaby she had on the way at the time. 

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