The best part of waking up is...New Flower Coffee Roaster’s organic coffee in your cup. A local family has a dream to not only support their community, but to also bring people together over a common cup of coffee.
Growing up as what she calls a “missionary kid”, Cassandra Randel has traveled the world with her family over the years. During those travels and learning from her father, Lowell Adams, who works in several places on community development, Randel has found a love for bettering the world around her.
Working in and managing different coffee shops, Randel fell in love with coffee and the culture around it over the years. “People can have nothing in common, but can come together and bond over a cup of coffee,” Randel explained. Merging her passion for coffee with the desire to create a better world, Randel joined forces with her father to create New Flower Coffee Roaster.
The company name derives from the capital of Ethiopia, Addis Ababa, which translates to “new flower”. Ethiopia, being the birthplace of coffee, is especially significant to Adams, who was also born there into a missionary family.
The pair, who reside in Avery, Texas, brought their vision to life with a mission to provide quality, fair-trade and organic coffee to their community. They boast the saying, “Fresh Roasted Coffee with a Purpose”, and they are holding up to that statement with 10% of every purchase of small batch roasted coffee is donated to undeveloped communities around the world.
