With just six weeks until the March 3 primary election, a new statewide effort is working to help more Texans take part in the election that decides most state leadership races. March Matters has launched a nonpartisan communications campaign offering free, ready-to-use tools for businesses, nonprofits, chambers, faith organizations, and community groups to encourage voter participation.
The goal is ambitious but straightforward: increase Texas primary turnout by 250,000 voters this year and by one million over the next decade.
Texas continues to rank near the bottom nationally in voter participation, despite being the fastest- growing state and the eighth-largest economy in the world. In 2024, fewer than 14 percent of Texas’ voting-age population participated in the primary election. In 2022, 146 of 150 Texas House races were effectively decided in March rather than November, due to districts heavily leaning toward one party or the other.
