Don’t mess with Texas® and Buc-ee’s are teaming up to fight litter in Texas. Beginning in August, drivers in Texas will see billboards featuring two iconic Texas-born brands, TxDOT’s “Don’t mess with Texas” and Buc-ee’s, along major travel routes to remind drivers to keep trash inside their cars until their next stop at a Buc-ee’s location.
Drivers also will see reminders of the campaign at Buc-ee’s stores across Texas, including the famous “Don’t mess with Texas” trash barrels, cross-branded merchandise and signage educating visitors to properly dispose of trash to keep Texas litter-free.
“Buc-ee’s and ‘Don’t Mess with Texas’ represent two iconic brands that are each as big as Texas,” said Texas Transportation Commission Chairman J. Bruce Bugg, Jr. “We’re excited to work with Buc-ee’s to remind its millions of customers and everyone who sees its iconic billboards that ‘Don’t mess with Texas’ really means don’t litter.”
